Once perceived as a degree for “numbers people,” the MBA has gained importance in many industries, including marketing. Possessing an MBA in Marketing can give marketing professionals a winning edge when it comes to advancing their careers.
There’s a phrase that says ‘MBA preferred’ gets a lot of play in online job listings. The reasoning for this assertion is that a professional with an MBA will be more likely to look at the bigger picture and not just focus on one or two specific aspects of a business.
How Will Having an MBA in Marketing Benefit Your Career in Marketing?
To secure a good job with a good company, your work experience coupled with the right mix of education and experience is a must. Receiving your education from a well-respected university is crucial. This will multiply your opportunities for a lifetime.
A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later on if you decide to pursue a different type of degree like business management or advertising. When you study marketing, you’ll acquire knowledge that can help you in any business-related career, because you’ll understand the importance of consumer relations, communication, and the various stakeholders involved.
Is it a good career path to choose?
Another important question to ask yourself is if marketing is a good career path to choose? Luckily marketing positions are becoming a major priority in many companies and consequently international students who study marketing can get a job almost anywhere these days. Think about it, basically every company or brand needs a marketing team. When you study marketing you don’t normally study a specific type or area of business, you’ll study marketing as a whole and all the different responsibilities involved in a marketing career. Once you graduate, you can work for a car manufacturer, food chain, clothing designer, celebrity, university, etc. There are endless career opportunities in the marketing world.
What are the typical job opportunities in marketing?
One of the biggest reasons why so many people are drawn into the marketing industry each year is the prestige that is often associated with working on some of the biggest, most recognizable brands, such as Coca-Cola or L’Oreal. But it’s not all glitz and glamour.
New entrants into the industry will typically start their career as:
- Marketing Manager
- Brand manager
- Asset Management
- Corporate sales
- Market Research Analyst
- Sales Manager
- Media Planner
- Product Manager
- Head of Digital Marketing
One of the most interesting things about marketing is that jobs are available in a variety of industries. Anyplace where relationship marketing is needed, the career opportunities are limitless. Some offbeat marketing roles could be:
- Account Executive
- Advertising/Promotion Manager
- Copywriter
- Market Research Analyst
- Promotions Coordinator
What does the future hold for an MBA marketing graduate?
An adage goes as: Nothing happens until somebody sells something. Although marketing has always been a part of business, its importance has varied greatly over the years. Marketing sees no limit. Marketing is a far-flung field. There are lots of industries that open up for the Marketing Management degree holders, like Fast Moving Consumer Goods (FMCG), Information Technology (IT), Entertainment, Communications, etc. There are several job opportunities in sectors like Tourism, Banking, Retail, Hospitality, Advertising, Consultancy, Media, Market Research, etc.
Other than these, candidates holding a degree in MBA in Marketing can work as lecturers in premier institutions, where they are likely to get exemplary salaries. India is growing at an incredibly fast rate and is gradually becoming a corporate hub, henceforth, it is obvious to understand that professionals who are well-versed with this subject, are likely to find various takers.
